Alex Bono

Non-Executive Director

Mr. Bono has more than 23 years of experience in Asia and Europe with a strong track record in digital and technology across large corporations and technology start-ups. He has experience both as an entrepreneur and intrapreneur. Mr. Bono has a proven track-record and hands-on knowledge of building and monetizing companies from zero to large size. He was the winner of the prestigious award “Top 50 HK Leaders in Retail” 2018, Best Hong Kong eCommerce platform 2018. Currently, Mr. Bono is the Chief Digital Officer of DKSH based in Singapore, providing digital leadership to the market expansion service company with $11.6 billion revenue in 2020 (SIX Swiss Exchange: DKSH), developing and implementing digital transformation across 36 countries and 4 large business units with strong focus on innovative business models.

Prior to DKSH, he was CEO of Habbitzz Ltd in Hong Kong, a successful eCommerce company (owned by PCCW) and acted as Senior Vice President of eCommerce with PCCW Ltd, a Hong Kong-based information and communications technology company. Mr. Bono successfully created a proprietary consumer eCommerce business for PCCW. He was also leading the area of Innovation and Digital Transformation building innovative businesses and new revenue sources. His entrepreneurial journey includes the co-founding of Moms Asia Holdings in Singapore, in which (Nasdaq: JD) took a controlling equity investment, being the Founder & Managing Director of MKKO Ventures in Singapore as well as being a member of the Groupon co-founding team in Spain. Mr. Bono holds an International MBA from IE Business School in Madrid, Spain. He also holds a master’s in computer science.