Mr. Sugarman’s 30-year career has seen him playing pioneering roles in the digitization of advertising, media & content, and most recently driving SaaS in the fastest growing region of the world. Mr. Sugarman has worked across the globe with leadership roles in North America, Europe and across the Asia Pacific region. Currently Mr. Sugarman serves as the Chief Commercial Officer and Co- Owner for the GAIA AG (global leader in DTx). Mr. Sugarman brings a deep understanding of the tech landscape and its evolution coupled with extensive insight into how to drive mass adoption for both B2C and B2B settings. Mr. Sugarman has contributed significantly to the rapid growth of SaaS business models – especially in the areas of marketing, sales, CRM and commerce, previously defining the customer adoption strategy for the C-Suite for Salesforce in Europe and Asia Pacific and responsible for the Enterprise Key Account Business as the Chief Customer Officer APAC for Salesforce based out of Singapore.
He is deeply entrenched into the start-up ecosystems in Silicon Valley, Germany and Southeast Asia and has been an active advisor and mentor to many start-ups. Mr. Sugarman served as Non-Executive Director for Unilever’s DACH Entity from 2015-2019. Mr. Sugarman holds a BA (cum laude) from the University of California at Berkeley and an MBA and a Master in Business Information Systems from the Rotterdam School of Management at Erasmus University and has a very strong and proven combination of pioneering business models and scaling them with clear business insight and acumen.